Author: David Armstrong

Inside Purdue Pharma’s Media Playbook: How It Planted the Opioid ‘Anti-Story’

OxyContin’s makers delayed the reckoning for their role in the opioid crisis by funding think tanks, placing friendly experts on leading outlets, and deterring or challenging negative coverage. In 2004, Purdue Pharma was facing a threat to sales of its blockbuster opioid painkiller OxyContin, which were approaching $2 billion a […]

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