Salvador Moreno Jr. says the only business model that comes close to his family’s work in commercial farming is gambling. We’re speaking in the office of SMM Farm, the 40-acre farm established by Moreno’s father, Salvador Moreno Sr., in Hayesville, North Carolina, in 2004. When we meet it’s a blustery […]

In English, the Hebrew word “yesod” (pronounced yeh-sode) translates to “foundation.” Given its multiple layers of meaning, it’s a fitting moniker for a farm inspired by Jewish values, like Yesod Farm+Kitchen, in Fairview, North Carolina. Yesod suggests “connecting with Jewish ancestral wisdom, specifically with our agricultural wisdom,” says farm cofounder […]

When Chue Lee first started selling Laotian sticky rice at the East Asheville farmers market, she didn’t have much luck. The rice was unfamiliar to customers and cost quite a bit more than what you could get at the supermarket. People just didn’t know what to make of it. “Well, […]