Jessie Greenblatt calls her hometown of Hendersonville, in the Blue Ridge Mountains of Western North Carolina, “a very quaint little town.” But, oh, how she’s seen it suffer.

A woman Greenblatt went to high school with hosts a Facebook page that serves as a memorial to people roughly in the same age group who have died. Greenblatt, who’s 33 and has asked to be identified by her fiancé’s last name, says, “I can scroll through it, and I’ll be, ‘They overdosed. They overdosed…’”

She recognizes how close she’s come to being numbered in that litany.

By the time Greenblatt reached high school, oxycontin had laid siege to Hendersonville. She was introduced to it by an older boyfriend. After several years of use, she found her way to a rehab facility in Memphis, then into a sober living home there.